If you were reading our other articles, then you know how inbound and outbound links work. If not, let us remind you once again that they are very important for ranking on search engines. Links work like a voting system. So, whenever you post a link to our website, you’re practically voting for it and vouching that it offers good quality content. Having too many outbound links on your website will result in you having less ‘link juice’ to share when something really important comes across. A way to protect your link juice from spreading on websites that don’t deserve it is to use the nofollow tag. Here are some examples when you should use nofollow tag on your links.
Keep in mind that Google is always watching. If they suspect you might have taken money for sharing a link, you will get penalized. Even if you have posted those links in the Ads section, it might not help. This is why you should make sure to place a nofollow tag on all of the paid links on your website.
This is definitely when you should use nofollow tag on your links. You see, when your comments are open to everyone, you will be bombed with various links. If you make sure that nofollow links are used in your comments section, you will significantly protect your link juice.
Content Posted By Users
This is a section where you should be careful. Guest posting is a way of link building and you can allow an outbound link if you have a deal with the poster. However, beware that you are not linking to a suspicious or spam website.
Linking To Some Internal Pages