A great SEO basically revolves about keywords. Without a proper keyword research and choosing the best possible keywords, you have fewer chances of ranking well on Google and other search engines. There is a good trick for ranking high and it’s called long tail keywords. Let’s make it clear why you should use long tail keywords.
What Are Long Tail Keywords?
These are actually longer keywords. Let’s take this article as an example. If you’re choosing a focus keyword, it would be either “keywords” or “long tail”. However, we chose to go for the long tail keyword “why you should use long tail keywords” instead. Now, let’s take a look what has that enabled us.
Better Ranking On Google
Everybody agrees, long tail keywords are much easier to get higher ranking on Google. It is quite simple if your keyword is “hosting” chances are that if you search this on Google you will be ranked on 50th page while world famous hosting providers will take higher positions. However, if you choose to go for “affordable hosting in New Delhi”, you have much better chances of ranking on the first couple of pages.
Target Your Audience Better
This is another reason why you should use long tail keywords. For example, you chose previously mentioned “affordable hosting in New Delhi” as your long tail keyword. Anyone who searches for this keyword is actually looking for exactly what you’re offering, while somebody who searches “hosting” might look for different stuff related to hosting.
How To Choose A Long Tail Keyword?
There are numerous tools available online that you can choose to help you with this. These are called keyword research tools and many of them are available for free. Some of them are Keywordtool.io, Google Keyword Planner and Keyword Eye. WordStream’s Keyword is also an amazing software, although it offers you only 30 searches for free.