The easiest way to increase your traffic is through search engines. Getting your website ranked among the first on Google is not an easy thing to do. Their algorithm decides how to rank websites based on more than 150 factors. Take a look at how to structure your content for SEO, a guide which will help you do the best possible optimization.
The most important thing is the title of your web page. Always make sure that you have a rather short and URL extensions. Make sure to include keywords that are related to the page in question. Avoid using something like www.yourwebsite.com/webpage22. Instead, it’s much better to make a structure like www.yourwebsite.com/structure-content-seo. Keep in mind that the first 3-5 keywords mean much more to Google than the following ones.
Optimization Of The Title
In our how to structure your content for SEO guide, we will now learn about the optimization of the page’s title. It should be kept under 55 characters as Google will show at most 60 characters. Also, make sure to mention your target keyword in the title and put it an <h1> tag.
The main keyword for your page should appear in the first couple of sentences of the page’s body. You should also use related keywords besides your main keyword. As for the number of words on a single page, it depends on the niche. However, it is believed that you should have around 2,000 words on a web page.
Use Images And Other Media
Finally, we will mention usage of media in our how to structure your content for SEO article. Yes, you should always make sure to use images and optimize them. When adding images, change their names accordingly and make sure to add ALT tags. Make sure to optimize images as large ones will affect your website’s speed. It is advisable to use other media, too, so you can think about adding some gifs or videos.