You’ve created a website and you already have a steady flow of traffic. However, you haven’t been completely satisfied with your domain name lately and are considering to change it. Think twice and take a look at why you should not change your website domain.
You Will Lose Your Reputation
Your website has already become recognizable by its current domain. If you change the name, this means you’re changing its identity. This will definitely be a blow to the trust that your visitors had in you. It will take some time to regain the reputation you once had if you move.
You Will Lose Visitors
Changing a domain means that you will be functioning under a new domain. Sure, you can announce the move a couple of weeks earlier but is that effective? How many of your visitors will simply think your website got deleted and won’t visit ever again? This is why you should not change your website domain.
It Is A Huge Blow To Your SEO
We left the most important reason why you should not change your website domain for the end. It’s simple, changing your domain is an SEO suicide. It would take a month for you to recover and return the statistics to the previous state.
First of all, it would be a severe blow to your rankings on search engines. You will have to start positioning your new domain from scratch. This means it could take weeks or even months to get back to the first page of the results.
Also, you will need to rebuild all your backlinks and some of them will probably be forever lost. You might get some back by notifying the webmasters to change them but what with all the others? You can’t control those posted on various forums and blogs by unknown internet users. In the end, changing your website domain might get you more trouble than benefit.