You probably know that backlinks are the most important part of off-page SEO for a website. However, do you know why you should not buy backlinks for your website? You might think it’s a good idea to take a shortcut but in the long run, this can actually knock you off the road completely.
You Don’t Know What You Are Buying
There is absolutely no guarantee to get results if you decide to buy backlinks. More often than not, the whole offer is a trick. And even if it gives some results, it will only be short-term and it can prove harmful to your website in the long run.
It Can Damage Your SEO
Backlinks are the links to your website that are placed on another website. The more of them you have, the better your position in the search engine rankings will be. However, it’s not that simple. You see, not all backlinks are treated equally and they depend on the website they are coming from. Some of them are worth more and some of them are not worth anything. In fact, they’ll just deteriorate your ranking instead of helping it.
Google Will Penalize You
If you didn’t take this seriously so far, perhaps this will teach you why you should not buy backlinks for your website. You see, Google takes buying backlinks as a serious penalty. Think of it as a voting system. Anyone who tries to buy the votes will get punished. This is why Google thought of a quality system for ranking backlinks. Once they mark a website as untrustworthy, all the backlinks coming from it are deemed worthless. And what do you think from what websites would you get those backlinks that you bought?
How Can Google Tell If I Bought Backlinks?
There are numerous ways and all of them are reasons why you should not buy backlinks for your website. You see, Google staff receives those spam emails the same way as you. They also encourage their users to report any link selling schemes. Furthermore, Google has entire teams working solely on ways to prevent web spam.