Search engine optimization (or SEO) turned into some kind of a science these days. It is carefully studied what should and shouldn’t be done. Numerous factors affect your rankings on search engines. In this article, we will discuss the impact of domain extension on SEO of your website.
Never Use A Free Domain Extension
You used to have just a couple of domain extensions available and most people used classic ones such as .com or .org. Today, there are thousands of domain names available. Here are the things we know for sure:
Always choose a top level domain (TLD). There are more than 500 of them that are at your disposal. Whichever you choose, don’t ever use free domains as they hurt your ranking since Google favors TLDs.
Localized Domains Are A Great Choice
Each country has its own top-level domain extension. In this case, the impact of domain extension on SEO can be bigger than with a more common TLD. However, you should choose a localized domain only if you are developing your business only in one country or you have a website in that language.
New Domain Extensions Are Not Favored
There are domain extensions such as .architect that showed up recently and ask for a bit more money than more famous extensions. Their price means that suspicious websites are less likely to be using them, therefore many believe they can earn you a little advantage.
Content Is Still King
To, conclude, the impact of domain extension on SEO exists but it’s not that big. The most important factor of any website is still its content. So, make sure to have unique and catchy articles organized in an attractive template. As for domain extension, when you’re up against a very similar website, it might be exactly what will give you an advantage in the rankings over it.