Choosing an SEO friendly domain for your website is exciting as it gives you a chance to show your creativity and come up with an attractive name. However, if you want an SEO friendly domain name there are a couple of things that you should consider.
Pick Your Keywords Wisely
Let’s say you want to sell board games over the internet. In this case, your domain name might be “boardgamesstore.com” or “bensboardgames.com”. It is helpful to include the root keyword in the domain name but you should also be careful not to be too specific, especially if you are planning to expand your business in the future. Read some best SEO practices to rank better on search engines.
Avoid EMD Names
EMD is an exact match domain. For example, if you have a board games store located in New York, you would buy the domain “boardgamesstorenewyork.com”. In the past, you could achieve the first position in the search engine rankings within weeks just by using this name. However, today, search engines are phasing EMDs out in favor of domain names that are “brand-friendly”. Keep in mind that your goal is to create a brand name for yourself, and not to trick the system.
Don’t Use Duplicates
If you thought of the right domain for your website but discovered that “.com” option is already taken, don’t go and buy “.net” alternative. This will surely lead to many of your visitor making a mistake and visiting your rival’s website that uses “.com” extension.
Don’t Use Dashes
Very few reputable companies use dashes in their domain names. The reason is that these are often just a duplicate of a domain name that already exists without a hyphen. Not only it looks that you haven’t tried at all but this can also lead to your visitors making a mistake and visiting the other website.
Put Some Thought into It
You need a domain name that your visitors will remember easily, a name that sounds catchy and maybe even fun when you say it. One of the ways to go is to use alliteration, such as MagicMike.com or PlayfulPets.com. Get creative and just avoid any complicated names that people can’t remember, which often leads to them not even visiting your website.
Buy Them All
If you came up with more than one right domain for your website and you’re not sure which is the better option, a good idea might be to buy them all and see which will prove to be the best. Who knows, perhaps you will end up using them all and this will turn out to be a smart investment.