When thinking about how you can increase traffic to your website, you got the idea to go with the program of exchanging backlinks. Yes, this is an easy way to get visitors to your content. However, you should use it with caution. Let us explain why backlink exchange program is bad for SEO.
What Is A Backlink Exchange?
As the name suggests, it’s virtually exchanging links of two websites. You agree on a partnership with another website, then you add a link to it on your blog and you get an inbound link from them. Naturally, it is desirable for that other website to be a similar niche or to share your target group.
So, Why Backlink Exchange Program is Bad For SEO?
The main risk is that you will harm your website’s reputation on Google. People at Google introduced many different mechanisms to protect reputable website owners from the ones that enter into link schemes. This means that you need to be very careful when you are choosing who you are exchanging backlinks with.
Many websites are used intentionally for link exchange. However, they usually have a bad reputation with Google. So, if you do exchange backlinks with them, you should be prepared for an adverse effect on your website’s reputation. If a website has been marked as a “bad neighborhood”, it will bring you negative instead of positive points.
Avoid Excessive Amount Of Backlinks
Of course, what we wrote in the previous paragraph doesn’t mean you should avoid backlinks altogether. However, avoid an excessive amount of them as this is why backlink exchange program is bad for SEO. If you have too many backlinks, you will run out of link juice and it will just have a negative impact on the results. Instead, rather choose who you exchange backlinks with and work on creating unique and engaging content.