The earnings you can make with AdSense depends on the number of times visitors actually see the ad you’re displaying. However, you don’t want to suffocate your visitors’ experience by showing too many ads. This is why we will give you some tips & tricks on the best way of positioning the ads on your website. Take a look at out AdSense ad placement tips.
There is no use in placing ads in places where they won’t be noticed at all. Make sure to avoid places like the very bottom of your page (also known as page footer). However, you also have to avoid positions where ads will have total domination over your content as these ads can annoy the visitors and they can intentionally ignore them. A total number of displayed ads is also something you need to keep in mind. Experts believe that 3 ad units are the optimal number for any page. Besides that, you can also put 3 link units and no more than 2 search boxes (these are all various options that AdSense offers). Keep in mind that Adsense has a strong ad placement policy. Read more about on best Adsense practices you need to follow for not getting banned.
Think Like Your Visitors
Next thing to discuss in our AdSense placement guide is where to put your ad units. This can vary depending on the website but general agreement is that the best location is where your content is far more likely to attract your visitors and engage them. One way to do this is by using the heat map that Google offered:
On this map, the darker areas mark those positions where your ads are most likely to get the attention from the visitors. It is also a good idea to pay attention to the “above the fold” position. This is the section of the website that visitors are mostly attracted to before scrolling down to read further content.
Use Wider Ad Units
Many websites earned more by using ad units that are wider, rather than its taller counterparts. Ad units whose dimensions are 728 x 90 and 336 x 280 proved as almost a sure way to generate some income. One of the units that also proved good is a skyscraper (or a tower unit), which is 160 x 600 in size, which is a great option for sidebars.
Don’t Be Afraid To Experiment
Although AdSense placement guide can offer you some tips & tricks, the best idea is to experiment with various positions. This is the only way that you can make sure that you found the best combination for your particular website. Read this article to know more about on how to increase Adsense earnings.